The Challenge
Ritchie Bros., a $4.96B global leader in heavy equipment auctions, needed to qualify and enrich massive volumes of auction leads. Manual data processing created bottlenecks that delayed sales engagement and left money on the table.
The team was spending hundreds of hours each month manually enriching lead data—creating friction and missing time-sensitive opportunities.
The Solution
Slingr built an automated data enrichment pipeline integrating Seamless, RocketReach, and ZoomInfo APIs to process and qualify leads in real time. The enriched data flows directly into Salesforce, giving the sales team instant access to actionable intelligence.
The architecture was designed for scale: handling massive lead volumes without manual intervention. From concept to production in one month—significantly faster than traditional development.
The Result
- Automated lead qualification at enterprise scale
- Real-time CRM enrichment via Salesforce
- Concept to production in 4 weeks
- Eliminated manual data processing bottlenecks
"The speed and precision of the solution exceeded our expectations."