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A numbered series · :60 each · new notes weekly

Provocations,
sixty seconds
at a time.

Short dispatches on software, data, and the people caught in between — why humans became the plug in the pipe, and what happens now that the pipe can finally flow.

Field Note №001

The Plug in the Pipe

Software was built with humans as operators — never as decision-makers. For forty years you were the wiring between systems that couldn't talk. That era ends.

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Field Note №002

In Praise of the Macro People

The VLOOKUP wizards. The pivot-table poets. The first engineers of the data age — who saw the pipe before anyone, and got handed a bucket.

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Field Note №003

The Great Data Migration

Your data taught the vendor's software everything it knows. Lock-in just reached new heights — and the migration to bring that intelligence home is coming.

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Field Note №004

No Such Human

The veteran counting down to retirement. The new hire in shock. The role nobody can fill. It was never a training problem, never a talent problem — the system demands a superhuman.

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Field Note №005

The AI Surcharge

They bolted AI onto an app built for other users in other departments. You tried it. You didn't buy it. So it showed up on your renewal — because they think you're trapped.

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Field Note №006

A Demo of Tomorrow

The old playbook: send the senior directors to conferences, sign a Barney deal, and nothing happens. Ever. Now the habit says "buy a product — I need a demo." A demo of what? Of tomorrow?

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Field Note №007

The Two-Word Strategy

Management said "Cut costs. AI." — and left the details to you. The giants buy shelter, the consultants re-price the binder, and nobody has a strategy. A practical company builds one pipe.

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Field Note №008

The Witch Is Dead

Custom code was the thing everyone knew to fear — ding dong, that's over. The parking-lot ideas are alive again. The tech got easy. The courage didn't. So: where is the courage?

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Field Note №009

The Asset That Learns

For seventy years software was an expense — it aged, it depreciated, it got replaced. Software that learns your business every day is the first software that appreciates. So: where does the learning accrue?

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Field Note №010

Famous Last Words

"The internet is a fad." "Nobody needs a website." "I gotta trust my guys." Deep down, you already know — you say it out of habit. Trust isn't a strategy. Keep the guys. Change the question.

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Field Note №011

Spoiler: You Make It

A terrifying thought experiment: the task force, the offsite, the 3 a.m. googling — and at the end of all that agonizing… you're just awesome? No apocalypse. Tuesday, but better.

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Field Note №012

Same Software, New Truck

Fifty years of software history, no quiz: mainframe, client-server, the shrink-wrapped box, SaaS. Every era changed the delivery and kept the heaps. Nobody was stupid — every era was rational, until it wasn't. Class dismissed.

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Field Note №013

Teaching Someone Else's Robot

Your business teaches AI something every day — how you quote, how you win, what made you lose. One question: whose AI? You're unpaid faculty. And you pay the tuition.

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